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How To Use A Follow Company Campaign
How To Use A Follow Company Campaign

Follow company, Invite your connections to follow your company page

Camden B avatar
Written by Camden B
Updated this week

Are you having trouble growing your LinkedIn company page? We-Connect makes it easy to invite your network to follow your page with automated campaigns. With just a few clicks, you can increase your visibility, attract new leads, and boost brand awareness.

If you’re running a business, your LinkedIn company page is a central hub of information for engaged customers. For leads, it’s a look into how you operate and whether you’re credible.

Unfortunately, scaling a LinkedIn company page is a tedious manual process that requires frequent engagement and new content. In this article, we’ll show you how We-Connect can increase the influence of your company page by automatically inviting connections to follow it.

What is an ‘Invite to company’ campaign?

If you are a content or super admin to a LinkedIn page, you are able to grow your following by manually inviting 1st-degree connections to follow your company page. You can do so from the ‘Invite to follow’ tab in the admin panel.

With We-Connect, you can automate the invitation process to a list of any 1st-degree connections. You can build this list within We-Connect or directly from your LinkedIn.

How do I automate?

Within We-Connect, you can find the ‘Invite to company’ campaign in the campaign manager.

Step 1: Click ‘Add new’ to create a new campaign

Before you set up an ‘Invite to company’ campaign, you’ll need to add a new campaign from the campaign manager.

Step 2: Choose the ‘Invite to company’ campaign and add the list you want to target

When you create a new campaign, there are three options: Smart Sequence, Invite to Company, and Invite for an Event. Once selected, you’ll be prompted to select the lead source. If you do not have a list of your 1st-degree connections, you can build one within We-Connect:

  1. From the left side menu, choose ‘My Contacts.’

  2. Toggle from ‘Campaign Contacts’ to ‘My Network’ above the contact list.

  3. Select all contacts using the checkbox under the search bar.

  4. Save all contacts as a new list by clicking the save icon and entering a list name.

To import the list you just created, click ‘Saved Lists’ and select your new list. When you’re ready to move on to the next step, hit ‘Continue.’

Step 3: Define campaign settings

Within any campaign type, there are a number of different settings. Here are the options within an ‘Invite to company’ campaign:

  • Daily Action Limits: Set an action limit, or the number of invites We-Connect sends on your behalf each day. You can randomize this limit (recommended) to further emulate human behavior.

  • LinkedIn Company Profile URL: Enter a company LinkedIn page that your connected profile manages.

  • Advanced Filters: Select several filters to narrow your campaign. To target contacts with specific job titles, turn on ‘Send only if the Job Title matches.’ 

  • Campaign Schedule: Choose what time you want the campaign to run.

Step 4: Review your campaign and launch or schedule

You can choose to launch your campaign at the present moment or schedule it for a later date.

Now, you have an automated campaign that will automatically grow your company page.

If you have any additional questions, don’t hesitate to contact our support team using the chat button in the bottom right-hand corner of your screen.

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