The ‘Invite for an Event’ campaign is one of the four types of campaigns in We-Connect. You can use this campaign type to invite 1st-degree connections to an invite that you are the host of on LinkedIn.
Events are a powerful way to get face-to-face with your audience. Whether in-person or online, it’s a lot easier to establish rapport with someone when speaking to them in real time.
That being said, marketing events can be a time-consuming and lackluster process. Without knowing for certain your effort will yield results, taking the time to manually send invitations can feel like a waste of time. In this article, we’ll walk you through how We-Connect automates event marketing on LinkedIn to save you time and land you more registrations.
What is an ‘Invite for an Event’ campaign?
If you have an event scheduled on LinkedIn, organizers and attendees can invite 1st-degree connections to that event. This invite appears in the same place as your connection requests – under the ‘My Network’ tab within We-Connect.
Even if your event is hosted outside of LinkedIn, on Zoom, for example, you can still market it on LinkedIn. All you need to do is set up a registration page on LinkedIn – that way, users can learn more and register for your event directly.
How do I automate?
We-Connect enables you to invite 1st-degree connections to your LinkedIn events automatically. You can find the option to do so from the campaign manager.
Step 1: Click ‘Add new’ to open a new campaign
Before you set up an ‘Invite to company’ campaign, you’ll need to add a new campaign from the campaign manager.
Step 2: Choose the ‘Invite for an Event’ campaign and add the list you want to target
When you create a new campaign, there are three options: Smart Sequence, Invite to Company, and Invite for an Event. Once selected, you’ll be prompted to choose the lead source. As previously mentioned, for an ‘Invite for an Event’ campaign, you can only target 1st-degree connections.
If you do not have a list of your 1st-degree connections, you can create one within We-Connect:
From the left side menu, choose ‘My Contacts.’
Toggle from ‘Campaign Contacts’ to ‘My Network’ above the contact list.
Select all contacts using the checkbox under the search bar.
Save all contacts as a new list by clicking the save icon and entering a list name.
To import the list you just created, click ‘Saved Lists’ and your select your new list. When you’re ready to move on to the next step, hit ‘Continue.’
Step 3: Fine-tune your campaign settings
Daily Action Limits: Set an action limit, or the number of invites We-Connect sends on your behalf each day. You can randomize this limit (recommended) to further emulate human behavior.
Your LinkedIn Events: Pick the event you want to promote from the dropdown menu. If you’ve just added the event to LinkedIn and do not see it, click ‘sync now.’
Advanced Filters: Select a number of filters to narrow your campaign’s targeting. Turn on ‘Send only if the Job Title matches’ to target contacts with specific job titles.
Campaign Schedule: Choose what time you want the campaign to run.
Automatic Withdrawal: If you don’t get a response within a certain number of days, you can automatically withdraw your invitation. Set this up in We-Connect’s safety settings.
Step 4: Review your campaign and launch or schedule it
You can choose to launch your campaign at the present moment or schedule it for a later date.
If you have any additional questions, don’t hesitate to contact our support team, just click on the chat icon at the bottom right-hand corner of your screen.