What is the Lead Scoring Agent?
The Profile analysis & Lead scoring agent scores every contact in your campaign based on their LinkedIn profile data and how well they match your ideal customer profile. Each contact receives a score between 0 and 100.
Instead of sending the same outreach to everyone on your list, the agent lets you filter out poor-fit contacts before a single message is sent, so your daily action limits are spent only on prospects who actually match.
Before you start
Make sure you have completed the following:
You have access to the LinkedIn Lead Engine.
You have created a new LinkedIn Lead Engine campaign and configured the Start campaign setup node (Audience, AI & Business Snapshot, and Settings). If you have not done this yet, see How to Set Up a LinkedIn Lead Engine Campaign.
Your Business Snapshot is configured. The agent relies on this context to make accurate scoring decisions.
Setting up the Lead Scoring Agent
Step 1: Add the agent to your canvas
Click the + button below the node where you want scoring to happen (usually directly below the Start campaign setup node). Under Agents, select Profile analysis & Lead scoring agent.
Step 2: Configure your scoring criteria
The agent panel opens on the right. Configure the following criteria:
Industry: Select the industries relevant to your target audience.
Location: Select the locations you are targeting.
Company size: Select the company size ranges that match your ideal customer.
Target job title (required): Enter the job titles you are targeting. Press Enter or comma after each title to add it. You can add up to 50 keywords.
You can add one more criterion by clicking Add Criteria +: Years of experience. Select the range that fits your target, from less than 1 year up to more than 10 years, and assign it a weight like any other criterion.
Step 3: Set a weight for each criterion
Each criterion has a weight that controls how much it influences the final score:
High: Strong influence. Use for make-or-break signals like job title and industry.
Medium: Meaningful influence. Use for important but not critical signals like company size.
Low: Minor influence. Use for nice-to-have signals like location.
The agent calculates a weighted average across all active criteria and converts it into a final score between 0 and 100.
Click Save when your scoring criteria are configured.
Step 4: Add a Conditions node to filter by score
Click + below the agent node and add a Conditions node. Set the condition to If lead score >= 75.
This creates two paths:
Green path (score 75 and above): High-fit contacts who continue into your outreach sequence.
Red path (score below 75): Low-fit contacts. We recommend adding an Add tag node (for example "Low fit") followed by End workflow. This keeps them in your contacts list for future campaigns without spending your current campaign's daily limit on them.
Recommended threshold: 75 works well for most campaigns. Raise it to 80 to 85 for tighter, higher-quality lists. Lower it if you want to widen your pool.
How scoring works
The agent reads each contact's public LinkedIn profile data, including job title, company, industry, location, seniority, and activity, and compares it against your criteria. Each criterion contributes to the final score based on its assigned weight. The result is a single number from 0 to 100.
Scores are visible on individual contact records after the campaign runs, so your team can see who scored well and use that context in follow-up conversations.
A note on action limits: Before the agent can score a contact, it needs to view their LinkedIn profile. That's a LinkedIn action like any other, and it counts toward your campaign's daily action limit. We-Connect automatically paces these profile views alongside your invites and messages so your account always stays within safe activity levels. In practice, this means a large contact list is scored over several days rather than in one burst. That's by design and no action is needed from you.
Reviewing the AI reasoning for each score
Once your campaign is active, each scored contact gets a scoring entry in their Activity history showing:
The lead score the contact received
The reasoning behind it, for example which criteria the contact matched or missed
To view it, open the campaign's Inbox tab, click a contact, and select the Activity tab on the right.
Note: AI analysis may contain inaccuracies. Use the reasoning as context, not as a verdict.
Tips for getting the best results
Be specific with job title keywords. Vague terms like "manager" will match too broadly. Terms like "VP of Sales", "Director of Revenue Operations", or "Head of SDR" give the agent sharper signals to work with.
Use High weight sparingly. If every criterion is High, the scoring loses nuance. Reserve High for the two or three signals that genuinely determine whether a contact is worth pursuing.
Use Years of experience when seniority matters. If your ICP is defined by experience level, for example senior decision makers versus early-career professionals, add Years of experience via Add Criteria + and weight it accordingly.
Pair lead scoring with sentiment analysis. If your campaign sources from LinkedIn post engagement, run the Lead Scoring Agent first to filter for fit, then the Sentiment Analysis Agent to filter for intent. The combination gives you the smallest, highest-quality list to reach out to.
Frequently asked questions
Does lead scoring use real-time LinkedIn data? The agent reads each contact's LinkedIn profile at the time the campaign runs. It uses the data available on their public profile at that point.
Why aren't all my contacts scored yet? Contacts are scored gradually as the campaign runs, not all at once. Scoring uses LinkedIn actions, and We-Connect paces them to keep your account within safe activity levels. Large lists take a few days to fully score.
Can I change my scoring criteria after the campaign is live? No. Scoring criteria cannot be changed once the campaign is live. Set up your criteria and weights carefully before publishing. If you need different criteria, create a new campaign.
How do I know why a contact received their score? Open the contact from the campaign Inbox and check the Activity tab. The scoring entry shows the lead score and the AI's reasoning behind it.
What happens to contacts below my threshold? That depends on how you build the red path in your Conditions node. We recommend tagging them and ending their workflow, which keeps them available for future campaigns.
Is Target job title really required? Yes. Job title is the strongest signal the agent has to work from. Without it, scoring accuracy drops significantly. Add it first, set it to High weight, and be as specific as your ICP allows.
If you have any questions or need help, click the chat button at the bottom of your screen and our support team will be happy to help.